Digital marketing is not a luxury anymore but a necessity.
True growth lever for your business, digital marketing covers a set of web techniques intended to promote your business, its products, and services on the Internet. Through the creation of all kinds of content (emailing, advertising, blog article, video, illustration, publication on social networks, etc.), it helps you fulfill your web objectives by creating interaction with Internet users.
Its main objectives are to increase traffic to your site, convert visitors to customers, and, finally, retain these customers, so they keep coming back later.
Digitize your marketing strategy!
The advent of new technologies has undeniably revolutionized our way of life, whether private or professional. The world has become connected seven days a week. People learn, exchange, via the Internet, via smartphones, tablets, and all other connected objects.
However, still, several companies have not yet implemented a real digital strategy to be in step with the times. However, by doing so, they put themselves in threat compared to their competitors.
Digital marketing gives significance to marketing.
Traditional marketing is not dead. However, digital marketing gives meaning to marketing. It makes it possible to create a real relationship with consumers, to understand them better, and to anticipate their needs and expectations.
The advantage of digital marketing is the possibility of more precisely measuring its actions on the web and adapting its strategy according to the results obtained.
It is therefore inevitable that the digital transformation of marketing has become a necessity, which allows the company to remain in the market and gain new customers. Because according to surveys, of the 85% of consumers who buy online, 42% follow the news of brands on social networks, and 14% say they have discovered new brands through their news feed. Advertising on social networks has thus become an essential issue for any brand that is not well known.
Digital marketing is not expensive.
Contrary to popular belief, digital marketing is not expensive to set up and, with the right strategy, it even becomes much more profitable than traditional marketing.
Indeed, “16% of Internet users click on these posts every month,” which confirms the strength of advertising on social media. The budgets allocated to it strengthen the new positioning of the brands.
Which social networks to favor?
Consumers who interact with their favorite brands via social media have stronger relationships with these brands compared to consumers who don’t interact with their brands via this channel.
Thus, investments in social media can provide marketing benefits when they successfully facilitate brand interactions with these customers.
A good choice of presence on social networks depends above all on the target audience of the company. If you are in a B2B (business to business) field, solutions like emailing or the LinkedIn professional network are best suited.
In B2C (business to consumer), Facebook, Instagram, Snapchat, or YouTube can be more effective. Generally, 2 to 3 strong presences on popular social networks are recommended, in order to quickly reach a critical mass of subscribers with next to it, experiments on social networks at risk allowing to invest in the future.
The advantages of Digital Marketing:
Find new clients: another client profile, client further from the usual catchment area.
Find new sources of income: products or services distributed via the Internet only.
Strengthen relationships with customers: product ratings by customers.
Innovate and differentiate yourself from its competitors: be geolocated on Google Maps.
For the future of your business, it is therefore strongly advised to start the process now, because it is never too late to do the right thing!